PRIVACY POLICY

1. INTRODUCTION

Mend Martech Ltd ("we", "us", "our", or the "Company") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services or interact with us.

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Company Details:

Name: Mend Martech Ltd
Address: 50 Richmond St, Glasgow G1 1XU, United Kingdom
Email: neha@mendmartech.com
Contact: Neha Tanwer (Founder)
Data Protection Officer: Neha Tanwer (neha@mendmartech.com)

This policy applies to all personal data we process in connection with our go-to-market strategy, revenue operations consulting, marketing technology implementation, and related services.

2. LEGAL BASIS FOR PROCESSING

We process personal data under the following lawful bases as defined by the UK General Data Protection Regulation (UK GDPR):

Contract Performance: Processing necessary for the performance of our services contract with you
Legitimate Interests: Processing necessary for our legitimate business interests, including service delivery, business development, and operational requirements
Legal Obligation: Processing required to comply with legal or regulatory obligations
Consent: Where you have provided explicit consent for specific processing activities

3. INFORMATION WE COLLECT

3.1 Information You Provide Directly

Client Information:

Name, job title, and contact details
Company information and business details
Account credentials for marketing platforms and CRM systems
Business objectives and strategic information
Financial information related to marketing budgets and performance

Communication Data:

Email correspondence and meeting records
Project documentation and deliverables
Feedback and testimonials
Support requests and technical queries

3.2 Information We Collect Automatically

Technical Data:

IP addresses and browser information
Website usage data and analytics
Marketing platform performance data
CRM and sales data (when providing RevOps services)
Campaign performance metrics and analytics

Business Intelligence Data:

Market research and competitive analysis
Industry benchmarking data
Account identification and segmentation data
Lead generation and pipeline data

3.3 Information from Third Parties

Marketing Platform Data:

Data from CRM systems, marketing automation platforms, and analytics tools
Social media platform data for campaign management
Third-party data enrichment services
Integration data from business applications

Professional Networks:

Information from professional networking platforms
Industry databases and business directories
Conference and event attendee information

4. HOW WE USE YOUR INFORMATION

We use your personal data for the following purposes:

4.1 Service Delivery

Providing go-to-market strategy consultation
Implementing revenue operations solutions
Managing marketing technology integrations
Developing and executing marketing campaigns
Account identification and lead generation
Performance reporting and analytics

4.2 Business Operations

Contract management and billing
Customer relationship management
Quality assurance and service improvement
Legal compliance and regulatory requirements
Business planning and strategic development

4.3 Communication

Responding to enquiries and support requests
Providing project updates and reports
Sending relevant industry insights and updates
Marketing our services (with appropriate consent)

4.4 Legal and Compliance

Fulfilling legal and regulatory obligations
Protecting our rights and interests
Preventing fraud and ensuring security
Dispute resolution and legal proceedings

5. INFORMATION SHARING AND DISCLOSURE

5.1 Third-Party Service Providers

We may share your information with trusted third parties who assist in delivering our services:

Technology Partners:

Marketing automation platform providers
CRM system providers
Analytics and reporting tool providers
Cloud hosting and storage providers

Professional Services:

Legal advisors and accountants
IT support and security providers
Payment processing services
Business consultants and specialists

5.2 Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5.4 Consent-Based Sharing

We may share your information with your explicit consent for specific purposes, such as:

Case studies and testimonials
Industry research and benchmarking
Partner integrations and referrals

6. DATA RETENTION

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy:

Active Client Data: Retained during the service relationship and for 6 years after termination for legal and business purposes

Marketing Communications: Retained until you withdraw consent or for 3 years from last engagement

Legal and Compliance Data: Retained for periods required by applicable laws and regulations

Technical and Analytics Data: Typically retained for 2 years unless longer retention is required for legitimate business purposes

7. INTERNATIONAL TRANSFERS

We primarily store and process data within the United Kingdom and European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place:

Adequacy Decisions: Transfers to countries with adequacy decisions from the UK Government
Standard Contractual Clauses: Use of approved standard contractual clauses
Certification Schemes: Transfers under approved certification mechanisms
Explicit Consent: With your explicit consent for specific transfers

8. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data:

Technical Measures:

Encryption of data in transit and at rest
Access controls and authentication systems
Regular security assessments and monitoring
Secure backup and disaster recovery procedures

Organisational Measures:

Staff training on data protection
Clear data handling procedures and policies
Regular review of security practices
Incident response and breach notification procedures

9. YOUR RIGHTS

Under UK GDPR, you have the following rights regarding your personal data:

9.1 Right of Access

You can request information about the personal data we hold about you and receive a copy of that data.

9.2 Right to Rectification

You can request correction of inaccurate or incomplete personal data.

9.3 Right to Erasure

You can request deletion of your personal data in certain circumstances, such as when it's no longer necessary for the original purpose.

9.4 Right to Restrict Processing

You can request that we limit how we use your personal data in certain situations.

9.5 Right to Data Portability

You can request to receive your personal data in a structured, commonly used format or request its transfer to another controller.

9.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

9.7 Rights Related to Automated Decision-Making

You have rights regarding automated decision-making and profiling that produces legal or significant effects.

9.8 Right to Withdraw Consent

Where processing is based on consent, you can withdraw that consent at any time.

Exercising Your Rights:To exercise any of these rights, please contact us at neha@mendmartech.com. We will respond within one month of receiving your request.

10. COOKIES AND TRACKING TECHNOLOGIES

10.1 Types of Cookies

We use various types of cookies and similar technologies:

Essential Cookies: Necessary for website functionality and service delivery Analytics Cookies: Help us understand how our website and services are used Marketing Cookies: Used for advertising and marketing purposes (with consent) Preference Cookies: Remember your settings and preferences

10.2 Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality and service delivery.

10.3 Third-Party Tracking

We may use third-party analytics and marketing tools that collect information about your online activities. These are governed by the respective third parties' privacy policies.

11. MARKETING COMMUNICATIONS

11.1 Consent

We will only send you marketing communications with your consent or where we have a legitimate interest and you have not objected.

11.2 Content

Marketing communications may include:

Industry insights and thought leadership
Service updates and new offerings
Event invitations and webinar announcements
Case studies and best practice guidance

11.3 Opt-Out

You can unsubscribe from marketing communications at any time by:

Clicking the unsubscribe link in emails
Contacting us directly at neha@mendmartech.com
Updating your preferences in your account settings

12. CHILDREN'S PRIVACY

Our services are designed for businesses and we do not knowingly collect personal data from individuals under 16 years of age. If we become aware that we have collected such data, we will take steps to delete it promptly.

13. PRIVACY BY DESIGN

We incorporate privacy considerations into our business processes and service development:

Data Minimisation: We only collect and process data necessary for our stated purposes
Purpose Limitation: We use data only for the purposes for which it was collected
Storage Limitation: We retain data only for as long as necessary
Transparency: We provide clear information about our data practices

14. DATA BREACH NOTIFICATION

In the event of a personal data breach that poses a risk to your rights and freedoms, we will:

Notify the relevant supervisory authority within 72 hours of becoming aware of the breach
Inform affected individuals without undue delay where there is a high risk to their rights and freedoms
Take immediate steps to contain and remedy the breach
Conduct a thorough investigation and implement measures to prevent future incidents

15. THIRD-PARTY LINKS

Our communications may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

16. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will:

Post the updated policy on our website
Notify you of significant changes via email or other appropriate means
Indicate the effective date of the updated policy

Continued use of our services after policy updates constitutes acceptance of the revised terms.

17. SUPERVISORY AUTHORITY

You have the right to lodge a complaint with the UK's data protection supervisory authority:

Information Commissioner's Office (ICO)

Website: https://ico.org.uk
Phone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

18. CONTACT INFORMATION

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Contact:

Name: Neha Tanwer (Founder & Data Protection Officer)
Email: neha@mendmartech.com
Address: Mend Martech Ltd, 50 Richmond St, Glasgow G1 1XU, United Kingdom

Response Time: We aim to respond to all privacy-related enquiries within 5 business days.

Last Updated: 24th June 2025

Effective Date: 24th June 2025

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This Privacy Policy is governed by UK data protection law. By using our services, you acknowledge that you have read and understood this policy.